What every service business homepage needs above the fold

The six things to put up top

Before anything else, the first screen of your homepage should show:

• What you do, in plain words ("Drain cleaning and water heater repair", not a slogan)
• Where you work (town or service area)
• A tap-to-call phone number, or your booking link if you book online
• One clear next step (Call now, Get a quote, Book a visit)
• A real photo of your work or your team
• One line of proof you can back up: licensed and insured, years in business, a written-estimate promise

Then, below the fold

Your services with a short description and a starting price where you can give one, how your process works in three steps, common questions, and your contact details again at the bottom.

What to leave out

Auto-playing sliders, stock photos that could be any business, long welcome paragraphs, and anything that pushes your phone number off the first screen on a phone.

If you'd like to see this layout filled in with your own business details, a free preview takes about three minutes.