What it builds

A real website engine. Not a template.

It writes, designs and builds your website from your answers, then gives you the tools a designer uses. $129 once. Covered hosting $0; domain renewal is separate.

What it does

Orders, bookings, classes, a shop, and Spanish.

Real screens from websites the builder made, on a phone. The businesses are made up. Orders, booking requests and sign-ups reach your inbox and email, and you confirm them.

  • Phone screen of a restaurant website: the order panel with biscuits and gravy, a fried chicken biscuit and two coffees, and the total

    Orders from a menu

    A made-up restaurant's menu with an order in the cart. The order reaches the owner's inbox with every item and the total.
  • Phone screen of a hair salon website: Book a time, with a haircut, highlights and color, each with its price and length

    Booking requests

    A made-up salon's services with prices and times. Customers choose what they want and ask for a time; the owner confirms it.
  • Phone screen of a music school website: upcoming classes with dates, times, prices and spot buttons

    A class schedule

    A made-up music school's dated classes. People ask for a spot; the owner confirms their place.
  • Phone screen of a florist website: best sellers with prices, one added to the cart

    A small shop

    A made-up florist's best sellers, with a cart for pickup or delivery.
  • Phone screen of a party rental website: a castle bounce house, a frame tent and tables, each with its rate per day or per event

    Rentals by the day

    A made-up party rental company's rates. Customers choose what they need and send their dates; the owner confirms availability.
  • Phone screen of a church website: Ways to give, with Give once, Give monthly and a food pantry fund, each opening a giving page

    Ways to give

    A made-up church's ways to give. Each one opens the church's own giving page; the money never passes through us.
  • Phone screen of a Spanish-language house cleaning website: Elija un paquete, with three packages and prices

    In Spanish

    A made-up cleaning company's site, every word in Spanish, from the same builder.

The collection

Pick a design and a page layout for what your business does. Every combination works, and colors, fonts and every word stay yours to change.

Not a template

It writes and designs your website for your trade.

Answer a few questions and the builder writes the words, picks the photos, matches the colors and lays out every section. Then you take the wheel.

  • Designs and page layouts for what your business does, each with ready-made color styles
  • 7 business kits: order online, shop, book appointments, classes and events, rentals, packages, giving
  • Your services, written for your trade, every word editable
  • Try it free on the preview: change the design, colors, services and features live
  • Spanish version in one switch
Try the builder free →
Phone screen of a house cleaning website the builder made: Choose a package, with three packages and their prices
Real screens from the builder. The businesses are made up.

Design tools

Every color, font and shape is yours.

A real color wheel, any color code from your sign or printer, color blends, fonts paired by designers, corners, spacing and the order of every section. Every change shows on your page as you make it.

  • Color wheel and color codes, with a guard that keeps every word easy to read
  • Ready-made looks in one tap, then fine-tune anything
  • Gradients, text size, button shapes, corners and spacing
  • Earlier versions, undo, and a phone and computer preview
The editor's color wheel and color code next to a live preview of a home repair website
Real screens from the builder. The businesses are made up.

Full websites

A full website, made for you.

Grow your page into a full website: home, services, a page for each service, your story, the towns you serve and contact are made for you. Add pages of your own with headings, lists, photos and a contact form, and preview every page at once.

  • Pages made from what you already wrote, in the same design as your homepage
  • Up to 12 pages of your own, in any order
  • A new layout whenever you like
  • Online at your own domain, or download every file
See a full website it built →
The pages builder: a list of the website's pages, pages of the owner's own with words and a photo, and the full website settings
Real screens from the builder. The businesses are made up.

Built to be found and trusted

Fast on phones. Ready for Google.

Every website is made to load fast on a phone, read clearly for everyone, and tell search engines what you do and where.

  • Made for phones first, built with accessible markup and tested automatically
  • Search data, a sitemap and your Google title and description
  • A privacy note and spam protection on every form
  • Your own domain; your email stays where it is
A full website made by the builder for a made-up hair salon and spa, shown on a computer
Real screens from the builder. The businesses are made up.

Customers reach you

Messages, booking requests and payments, handled.

Form messages are saved to your inbox and emailed to the address you confirm, with likely spam set aside. Customers ask for a day or one of your open times. It is a request until you confirm it in one tap; then we email them. Add a Stripe, Square or PayPal link and a service gets a Pay online button.

  • Inbox with search, notes and a spreadsheet download
  • Booking requests and exact open times from your weekly hours
  • Add to my calendar for booking requests
  • Pay online buttons next to your services
The inbox: a booking request with Confirm this time and Add to my calendar
Real screens from the builder. The businesses are made up.

How customers book, order and pay

We never take payment for your business or guarantee that a customer pays. Here is exactly what each feature does.

Booking request

Your customer
Picks a day and time (or one of your open times, if you set weekly hours) and sends it.
You set up
Nothing to connect. Optionally set your weekly hours for exact times. No other account needed.
After they send it
It arrives in your messages and email. It is a request until you confirm it in one tap; then we email the customer (when they left an email).

Order request

Your customer
Adds items from your menu, shop or packages and sends the order.
You set up
Add your items and prices. No other account needed.
After they send it
It arrives in your messages and email. Nothing is charged: you confirm the order and the total, and take payment your way.

Payment link (Pay online)

Your customer
Taps Pay online beside a service and pays on your payment provider's page.
You set up
Paste a payment link you made with Stripe, Square or PayPal. Your own account with that provider.
After they send it
Your provider takes the payment, sends the receipt and handles refunds. We never see or hold the money.

Card checkout with an order

Your customer
Pays by card on Stripe's page while sending an order.
You set up
Connect your own Stripe account in the editor. Your own Stripe account.
After they send it
Not switched on yet. When it is, the money goes straight to your Stripe account with no fee from us. Until then, orders are requests.

See your own website, free.

No account and no card. $129 once when you are ready. Covered hosting is $0; domain renewal is separate.